Ad Campaign: Louis Vuitton A/W 2010-2011

*click on images to enlarge.

This is one of my all time favourites campaign. Louis Vuitton Moët Hennessy (LVMH)'s brand portfolio is a catalogue of the finest things money can buy. It is the world's premier luxury goods company, controlling more than 50 exclusive brand names including Louis Vuitton, Christian Dior, Givenchy, Moet & Chandon, TAG Heuer and Guerlain. These have been accumulated over the years by LVMH's chairman, Bernard Arnault, earning him the title of France's richest man, as well as arguably the world's most influential arbiter of good taste. One of Arnault's few failures was the two-year battle to add ultra-chic Gucci to his collection. LVMH eventually admitted defeat in 2000, but instead negotiated a handsome payout for its interest. Advertising Age estimated global measured advertising expenditure of $584m in 2007, making LVMH the world's #61 advertiser.

LVMH owns approximately 42 brands:

Louis Vuitton	Domaine Chandon
Sephora	Celine
eLuxury.com	Jardine Wines & Spirits
Moet & Chandon	La Tribune
Veuve Clicquot	Victoire Multimedia
Marc Jacobs	Globe Online
TAG Heuer	Prada
Kenzo	Acqua di Parma
Hennessy	Christian Dior
Givenchy	Cape Mentelle vineyard
Loewe	BeneFit Cosmetics
Fendi	Chateau d'Yquem
Thomas Pink	Cloudy Bay vineyard
Zenith	Mount Adam
Donna Karan	DFS Galleria
Berluti	Make Up Forever
Fresh	Fred
Guerlain	Investir
Ruinart	Omas
Belvedere vodka	Chopin vodka
Mercier	Emilio Pucci

(from: http://www.adbrands.net/fr/lvmh_fr.htm)

Now on the latests campaign. The A/W 2010-2011 collection.

Purely inspired in LV's style and with hints of the 50's.

The ambiance is amazing, the hairdos & makeup even more. Loving everything about it.

My personal favourite, the first one ♥

Enjoy!

/J

Sunday Night: BE STUPID

Second ad campaign today, actually I'm not going to lie, I've been watching ads all day long, stopped to go to Tesco and came back to watch some more.

A couple of months ago I was introduced to the new DIESEL:BE STUPID campaign.

I'm not a personal fan of this brand, however, I think that this is the beginning of a new DIESEL. It's all the same but in a completely different way. (?)

Today I came across it again, I couldn't resist the temptation to share my thoughts about it.

Loved the copywriting, it's powerful and fresh. The posters, some of them are really good, others not that much... The colours are amazing! I love the combinations.

From: http://www.ibelieveinadv.com/page/32/

Like balloons, we are filled with hopes and dreams
But. Over time a single sentence creeps into our lives

Dont be stupid.

Its the crusher of possibility.
Its the worlds greatest deflator.

The world is full of smart people.
Doing all kind of smart things…
Thats smart.

Well,
were with stupid.

Stupid is the relentless pursuit of a regret free life.
Smart may have the brains…
but stupid has the balls.

The smart might recognize
things for how they are.
The stupid see things for how they could be.

Smart critiques.
Stupid creates.

The fact is
if we didnt have stupid thoughts
wed have no interesting thoughts at all

Smart may have the plans…
but stupid has the stories.

Smart may have the authority
but stupid has one hell of a hangover

Its not smart to take risks…
Its stupid.

To be stupid
is to be brave

The stupid isnt afraid to fail.
The stupid know there are worse things than failure…
like not even trying.

Smart had one good idea,
and that idea was stupid.

You cant outsmart stupid.
So dont even try.

Remember
only stupid can be truly
brilliant

So,
BE STUPID

http://www.diesel.com/be-stupid
Advertising Agency: Anomaly, London, United Kingdom

VIDEO: http://www.youtube.com/watch?v=Y4h8uOUConE&feature=player_embedded

/J

About a fashion campaign

Like someone I know used to say, "It's all about the composition, how everything's blends together until it becomes a whole. Colours, shapes, lights and objects. The place has to be powerful enough. And the clothes, oh the clothes..."

Nowadays everything's an industry. Even feeling beautiful is an industry. Nonetheless, it's become an art too.

Before I went back to Argentina last April, I felt really excited for going back again, however, I was confused, as it was 3 years since the last time I went. A friend of mine says, "as long as you don't forget your roots..."

Agree, but the whole thing is much more complicated than trying not to forget "my roots."

I was excited. We agreed with my family that I was going to visit all the typical places in Buenos Aires, because I needed to feel that connection between the city and me again. But obviously it wasn't the same. At first I preferred to stay with my old memories.

Then I fell in love. I fell in love with my hometown for the first time. I realised that even though I wasn't going to live there again there was finally something between the city and me that I'll never forget.

I walked in the streets, had coffees in those amazing cafes listening and watching people dance tango. I became obsessed with my own culture. And I was ashamed for not feeling that way before.

I did in two weeks what I wanted to do for the rest of my life.

Everything was breathtaking, most of the time I was focusing on so many things that I forgot to breath.

There was one thing though, which I really loved. The smells. If you lived in different places, you'll notice that smells are amazingly different. And that's a thing you can't transmit through a photograph.

All of this was to introduce one of my latest favourite fashion campaigns. Again Chanel and Mr. Lagerfeld dazzle us with really powerful ads. The ads feature models Claudia Schiffer, Freja Beha Erichsen and Baptiste Giabiconi and it was shot in Buenos Aires, Argentina.

/J