Sunday Night: BE STUPID

Second ad campaign today, actually I'm not going to lie, I've been watching ads all day long, stopped to go to Tesco and came back to watch some more.

A couple of months ago I was introduced to the new DIESEL:BE STUPID campaign.

I'm not a personal fan of this brand, however, I think that this is the beginning of a new DIESEL. It's all the same but in a completely different way. (?)

Today I came across it again, I couldn't resist the temptation to share my thoughts about it.

Loved the copywriting, it's powerful and fresh. The posters, some of them are really good, others not that much... The colours are amazing! I love the combinations.

From: http://www.ibelieveinadv.com/page/32/

Like balloons, we are filled with hopes and dreams
But. Over time a single sentence creeps into our lives

Dont be stupid.

Its the crusher of possibility.
Its the worlds greatest deflator.

The world is full of smart people.
Doing all kind of smart things…
Thats smart.

Well,
were with stupid.

Stupid is the relentless pursuit of a regret free life.
Smart may have the brains…
but stupid has the balls.

The smart might recognize
things for how they are.
The stupid see things for how they could be.

Smart critiques.
Stupid creates.

The fact is
if we didnt have stupid thoughts
wed have no interesting thoughts at all

Smart may have the plans…
but stupid has the stories.

Smart may have the authority
but stupid has one hell of a hangover

Its not smart to take risks…
Its stupid.

To be stupid
is to be brave

The stupid isnt afraid to fail.
The stupid know there are worse things than failure…
like not even trying.

Smart had one good idea,
and that idea was stupid.

You cant outsmart stupid.
So dont even try.

Remember
only stupid can be truly
brilliant

So,
BE STUPID

http://www.diesel.com/be-stupid
Advertising Agency: Anomaly, London, United Kingdom

VIDEO: http://www.youtube.com/watch?v=Y4h8uOUConE&feature=player_embedded

/J

Stuff every woman should know...

Calling all women! I was walking around Spitalfields Market the other day when I came across a lovely shop that sold used books. While browsing, a small, baby blue book with the title 'Stuff every woman should know' instantly grabbed my attention. Author Alanna Kalb combines tips on "girl stuff" (how to stop a run in your stockings) with more up-to-date advice (how to ask for a raise), everything from 'How to give a Passionate, Mind-Blowing, Knock-His-Socks-Off Kiss' to 'Good Responses To Bad Pick-up Lines' (My favorite - Him: "How do you like your eggs in the morning?" You: "Unfertilized")
Lastly, she ends with a list of 'stuff you should know that i can't tell you'. Any way I can get a book for those too?
- C

About a fashion campaign

Like someone I know used to say, "It's all about the composition, how everything's blends together until it becomes a whole. Colours, shapes, lights and objects. The place has to be powerful enough. And the clothes, oh the clothes..."

Nowadays everything's an industry. Even feeling beautiful is an industry. Nonetheless, it's become an art too.

Before I went back to Argentina last April, I felt really excited for going back again, however, I was confused, as it was 3 years since the last time I went. A friend of mine says, "as long as you don't forget your roots..."

Agree, but the whole thing is much more complicated than trying not to forget "my roots."

I was excited. We agreed with my family that I was going to visit all the typical places in Buenos Aires, because I needed to feel that connection between the city and me again. But obviously it wasn't the same. At first I preferred to stay with my old memories.

Then I fell in love. I fell in love with my hometown for the first time. I realised that even though I wasn't going to live there again there was finally something between the city and me that I'll never forget.

I walked in the streets, had coffees in those amazing cafes listening and watching people dance tango. I became obsessed with my own culture. And I was ashamed for not feeling that way before.

I did in two weeks what I wanted to do for the rest of my life.

Everything was breathtaking, most of the time I was focusing on so many things that I forgot to breath.

There was one thing though, which I really loved. The smells. If you lived in different places, you'll notice that smells are amazingly different. And that's a thing you can't transmit through a photograph.

All of this was to introduce one of my latest favourite fashion campaigns. Again Chanel and Mr. Lagerfeld dazzle us with really powerful ads. The ads feature models Claudia Schiffer, Freja Beha Erichsen and Baptiste Giabiconi and it was shot in Buenos Aires, Argentina.

/J

Important Stuff: It's not Sunday

*great stuff

Heya, just came back from a "night out", not really, but anyway.

1. Great Collector's Edition from Stylist: "The New York Issue"

as you can see I'm already preparing my trip to NYC. Impatient.

2. Got a really nice pair of clogs from Topshop (*photo), great quality, great price, comfortable and gorgeous. 12,7 cms high of awesomeness!

3. I burnt my tongue and it's so painful.

X

/J

Today's Wednesday

*Coco and dog without name

Heya everyone...

it's funny cause I know no one is following the blog but I say hi to everyone anyway.... sad

Tricky situation now... making a playlist for carol and her Integrated Project.

Looking pretty good so far, so lets hope she likes something.

let's make a #nowplaying a great great song The Cure - Friday I'm in love

X

/J

Chocolate Magic

Chocolate Magic

£7.99
Following on from the success of Cupcake Magic, Kate Shirazi is back to satisfy the chocoholic in you. Enjoy delicious melt in the mouth treats with this collection of tempting recipes all written in Shirazi's instantly recognisable laid back style.

Details:

- Hardcover
- Author: Kate Shirazi
- Publisher: Pavilion
- Dimensions: 17.5cm (W) x 18cm (L) x 2cm (D)
- Pages: 112

For those who wanted to know where the CHEESECAKE was from. Enjoy!

X
/J

ON FASHION

This month's GLAMOUR Mag with SJP (Sarah Jessica Parker) on Sex And The City 2: stunning!

PLUS: Amazing Celebrity Look Book from Leighton Meester!

DO NOT, repeat, DO NOT MISS NEXT MONTH'S EDITION: FREE Benefit gift with the Mag

X from J