*click on images to enlarge.
This is one of my all time favourites campaign. Louis Vuitton Moët Hennessy (LVMH)'s brand portfolio is a catalogue of the finest things money can buy. It is the world's premier luxury goods company, controlling more than 50 exclusive brand names including Louis Vuitton, Christian Dior, Givenchy, Moet & Chandon, TAG Heuer and Guerlain. These have been accumulated over the years by LVMH's chairman, Bernard Arnault, earning him the title of France's richest man, as well as arguably the world's most influential arbiter of good taste. One of Arnault's few failures was the two-year battle to add ultra-chic Gucci to his collection. LVMH eventually admitted defeat in 2000, but instead negotiated a handsome payout for its interest. Advertising Age estimated global measured advertising expenditure of $584m in 2007, making LVMH the world's #61 advertiser.
LVMH owns approximately 42 brands:
| Louis Vuitton | Domaine Chandon |
| Sephora | Celine |
| eLuxury.com | Jardine Wines & Spirits |
| Moet & Chandon | La Tribune |
| Veuve Clicquot | Victoire Multimedia |
| Marc Jacobs | Globe Online |
| TAG Heuer | Prada |
| Kenzo | Acqua di Parma |
| Hennessy | Christian Dior |
| Givenchy | Cape Mentelle vineyard |
| Loewe | BeneFit Cosmetics |
| Fendi | Chateau d'Yquem |
| Thomas Pink | Cloudy Bay vineyard |
| Zenith | Mount Adam |
| Donna Karan | DFS Galleria |
| Berluti | Make Up Forever |
| Fresh | Fred |
Guerlain | Investir |
Ruinart | Omas |
Belvedere vodka | Chopin vodka |
| Mercier | Emilio Pucci |
(from: http://www.adbrands.net/fr/lvmh_fr.htm)
Now on the latests campaign. The A/W 2010-2011 collection.
Purely inspired in LV's style and with hints of the 50's.
The ambiance is amazing, the hairdos & makeup even more. Loving everything about it.
My personal favourite, the first one ♥
Enjoy!
/J
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