Sunday Night: BE STUPID

Second ad campaign today, actually I'm not going to lie, I've been watching ads all day long, stopped to go to Tesco and came back to watch some more.

A couple of months ago I was introduced to the new DIESEL:BE STUPID campaign.

I'm not a personal fan of this brand, however, I think that this is the beginning of a new DIESEL. It's all the same but in a completely different way. (?)

Today I came across it again, I couldn't resist the temptation to share my thoughts about it.

Loved the copywriting, it's powerful and fresh. The posters, some of them are really good, others not that much... The colours are amazing! I love the combinations.

From: http://www.ibelieveinadv.com/page/32/

Like balloons, we are filled with hopes and dreams
But. Over time a single sentence creeps into our lives

Dont be stupid.

Its the crusher of possibility.
Its the worlds greatest deflator.

The world is full of smart people.
Doing all kind of smart things…
Thats smart.

Well,
were with stupid.

Stupid is the relentless pursuit of a regret free life.
Smart may have the brains…
but stupid has the balls.

The smart might recognize
things for how they are.
The stupid see things for how they could be.

Smart critiques.
Stupid creates.

The fact is
if we didnt have stupid thoughts
wed have no interesting thoughts at all

Smart may have the plans…
but stupid has the stories.

Smart may have the authority
but stupid has one hell of a hangover

Its not smart to take risks…
Its stupid.

To be stupid
is to be brave

The stupid isnt afraid to fail.
The stupid know there are worse things than failure…
like not even trying.

Smart had one good idea,
and that idea was stupid.

You cant outsmart stupid.
So dont even try.

Remember
only stupid can be truly
brilliant

So,
BE STUPID

http://www.diesel.com/be-stupid
Advertising Agency: Anomaly, London, United Kingdom

VIDEO: http://www.youtube.com/watch?v=Y4h8uOUConE&feature=player_embedded

/J